Since 2020, China's e-commerce, online education, online medical consultation and other industries have been growing rapidly under the influence of the new coronary pneumonia epidemic. Currently China's offline medical institutions are overcrowded, is a long-standing urgent solution to the livelihood of the problem, coupled with the impact of the epidemic, online medical treatment shows irreplaceable advantages, with the help of the cell phone platform can be remote without leaving home to see a doctor, online medical consultation for those who can not come to the hospital in a timely manner because of a variety of reasons to provide a convenient diagnosis and treatment pathway. The General Office of the State Council issued the Guiding Opinions on Establishing and Improving the Outpatient Co-payment Guarantee Mechanism for Employee Basic Medical Insurance in 2021, emphasizing the need to explore the inclusion of qualified “Internet+” medical services in the scope of protection. Realistic needs coupled with policy incentives, China's online medical once again ushered in the development of opportunities, as of the end of 2021, China's online medical consultation market size exceeded 44.1 billion yuan, the momentum of development is rapid. It is expected that the market size of online medical consultation will grow to 58.1 billion yuan in 2022, and the scale of China's online medical users will reach 320 million.